When it comes to marketing, many small businesses and nonprofits pour time, energy, and money into campaigns—whether it’s social media ads, promotions, or Google ads—only to move on to the next project without looking back. But without measuring the results, how do you know if… Read More »Finding Focus: Marketing Metrics
What if we got to reset? Like a new January 1? Did you make New Year’s resolutions? Did you set big goals for yourself and your business? We’re halfway through 2024. If you split your goals into 90-day cycles, you only have two cycles left!… Read More »Finding Focus: Reset
The best advice I can give my coaching clients when work and the world feel suffocating? Play! In coaching I talk about four pillars and those are work, play, people, and health. For those with faith, we add that as well. Often when we’re busy… Read More »Finding Focus: Play
We’re inundated with information and choices so if you’re trying to sell a product or service, you’ve got your work cut out for you. A first impression may be the only chance you get with a potential client so consider these things to better your… Read More »Finding Focus: Branding and Image
You can hire the best marketing team, have a top performance coach, pay to recruit the best employees, but at the end of the day, the fact remains, that nobody is going to care as deeply about your business as you do. Taking personal responsibility… Read More »Finding Focus: Personal Responsibility
Time is a tricky thing. I never seem to have enough of it and yet we all have the same amount of hours in a day. Some of us are better than others at using it. If you find yourself frequently saying you don’t “have… Read More »Finding Focus: Time Management
Have you heard of Google and Yahoo’s new sender requirements, effective February 2024? Don’t leave marketing dollars on the table by accidentally letting your emails land in spam. If you dive into the requirement details you may see that it applies to large senders today… Read More »Finding Focus: Email
The Introvert’s Guide to Attending a Conference includes 12 tips to help you maximize your experience. Attending a conference can be a fantastic opportunity to grow your business and connect with potential clients or collaborators. Conferences and networking can be a pillar of your marketing… Read More »The Introvert’s Guide to Attending a Conference
I am crazy about customer service. My basic philosophy is “be nice to people.” I feel like that’s setting the bar pretty low and yet some can’t meet that expectation. In my book, Marketing Basics for Your Small Business I have an entire chapter on… Read More »How is Your Customer Service?
I was in the garden this morning thinking of how marketing and gardening are so similar. This year my plants have taken a while to grow and flower. At first nothing was growing. Then they took off, but no fruit. I’ve been learning what is… Read More »Grow Your Marketing Like You Grow Your Tomatoes!
